Resources

Now that you’ve built your personas, don’t let them just sit on the virtual shelf! Get out there and use them!  We share a few

Buyer and User Personas can be powerful tools for understanding your audience, building products or services that will serve their needs, and then reaching them

The task of offer definition often falls to product marketing leaders, but the best offers don’t come out of product marketing alone. Here’s who you

What’s the difference between a buyer persona and a user persona? Sometimes, not a lot. Other times, there’s a complex system of buyers and users

No two research projects are the same (unless it’s by design – we see you, brand trackers and customer profiles!). But no matter the project,

If your buyers are in your market segment, are buyer personas and market segments the same? No! The way we look at it is, buyer