Now that you’ve built your personas, don’t let them just sit on the virtual shelf! Get out there and use them!
We share a few do’s and don’ts for using buyer personas in our guide. The one big idea: your personas are never static, since people and markets aren’t static. View them as living documents, and an opportunity for continuous learning and refinement as you deploy them.
We love working with clients to build personas that fit their needs. If you’re looking to build some personas of your own and want some help, give us a call.