If your buyers are in your market segment, are buyer personas and market segments the same?
The way we look at it is, buyer personas are a way to bring your market segments to life. They make them actionable by making the market more human. There’s more to it than that, and our guide on market segments vs. buyer personas helps explain.
We love working with clients to build personas that fit their needs. If you’re looking to build some personas of your own and want some help, give us a call.