Resources

Embryo Creative co-Founders Ryan Ferland and Allan Shinohara are experts at using video to tell stories with a purpose. In this slack conversation (that will

We recently chatted with Chris Chiusano, expert designer, product manager, and champion of the Jobs to Be Done framework about his work at Spotify, and

It’s no secret that Product Marketers operate in a lot of environments through influence, not authority, or at the very least a combination of both.

Now that you’ve built your personas, don’t let them just sit on the virtual shelf! Get out there and use them!  We share a few

Buyer and User Personas can be powerful tools for understanding your audience, building products or services that will serve their needs, and then reaching them

The task of offer definition often falls to product marketing leaders, but the best offers don’t come out of product marketing alone. Here’s who you