What’s the difference between a buyer persona and a user persona? Sometimes, not a lot. Other times, there’s a complex system of buyers and users with minimal overlap. For many B2B and B2C organizations though, it’s not unusual for your buyer to become a user. Understanding the difference between buyer and user personas, and the needs for each can help you plan your research and persona development, and then deploy the right persona to match the hat someone’s wearing.
Our guide on buyer vs. user personas will help you see the relationship between the two, including their shared characteristics.
We love working with clients to build personas that fit their needs. If you’re looking to build some personas of your own and want some help, give us a call