Buyer and User Personas can be powerful tools for understanding your audience, building products or services that will serve their needs, and then reaching them through the right channels and messages. Like a lot of things, there’s the big, resource-intensive way to build personas…and then there’s the also effective, but not as time- or budget-consuming, way.
Our practical guide to approaching persona development will help you do a quick sanity check on the right approach for your business.
We love working with clients to build personas that fit their needs. If you’re looking to build some personas of your own and want some help, give us a call.